Pricing a home is a multifaceted process. Size, location, and quality are the primary factors used to determine a home’s value. We analyze this data alongside comparable sales in the area, as well as any improvements or setbacks to the property, to help guide pricing decisions. Many times, experience and gut instinct also play an important role.”
- The right price should position your home competitively while maximizing your return.
- Allow you to earn the best price possible.
- Sell the home rather quickly.
- Attract a lot of buyers right out of the gate.
- High exposure in the early days of listing your home.
- More response calls from Agents.
- Stronger offers from motivated buyers.
- Higher likelihood of maximizing your net proceeds.
- Avoids your home losing momentum.
- Faster sale with less inconvenience.
What's most important is that your home’s success depends on its market position and how it stacks up against active and recent comparables. Buyers will be taking notes!”
- Need
- Over Improvements
- Not in a rush to sell
- Buying in a higher priced area or higher dollars home
- Home was originally bought overpriced
- Emotional attachment
- Bargaining Room
- Tax Value
Within or close to current market value—is essential. Although most sellers aim to maximize their return, overpricing a home can lead to challenges and unintended consequences.”
- Fewer Showings: Buyers compare homes online first. Overpriced homes are often skipped.
- Longer Time on Market: The longer a home sits, the more buyers question its value.
- Lower Final Sales Price: Multiple price reductions usually result in selling for less than market value.
- Missed Buyer Pool: buyers shop within set price ranges—overpricing pushes your home out of searches.
- Weaker Negotiating Position: Time on market gives buyers leverage for lower offers and concessions.
- Appraisal Challenges: Even a strong offer can fall apart if the home doesn’t appraise.
Correct pricing from day one creates urgency, attracts more buyers, and maximizes your final sales price.
A real estate agent uses market data to determine the most effective price for your home. By analyzing recent sales, current competition, buyer demand and local market trends, an agent positions your home to attract the greatest interest, generate strong offers and achieve the highest possible value in the current market.
Multiple Listing Service: Your home is promptly listed on the Multiple Listing Service (MLS), where it becomes part of a daily-updated catalog of homes available to thousands of member brokers through an online network. We personally handle the photos and descriptive details to ensure your property stands out with the strongest possible presentation.
On the Internet: All of our property listings are online under Featured Listings on our website as well as on all local websites that subscribe to the Multiple Listing Service. Research from the National Association of REALTORS® indicates that more than 80% of home buyers now begin the buying process online
For Sale Signs: Immediately our distinctive Blue “For Sale” sign in placed on your Property.
Photo Flyer and Social Media: As quickly as possible after receiving your signed contract, we prepare and print a professional color flyer and have them available at your home for all listing appointments for potential buyers. We also advertising on social media platforms to reach an even broader audience.
- Keep the exterior clean and inviting
- Mow the lawn, trim shrubs, and clear walkways
- Make sure the front door and entry are welcoming
- Remove personal items and excess furniture
- Clear countertops, shelves, and closets
- A clean, open space helps buyers imagine themselves living there
- Open blinds and curtains
- Turn on all lights before showings
- Replace burnt-out bulbs with bright, neutral lighting
- Eliminate pet, cooking, and smoke odors
- Light, neutral scents work best (avoid strong fragrances)
- Take out trash before every showing
- Set the temperature at a comfortable level
- Soft background music can create a pleasant atmosphere
- Make sure all rooms are easily accessible
- Put away jewelry, medications, and important documents
- Lock up or remove valuables for peace of mind
- The more available your home is, the more buyers can see it
- Short notice showings often lead to stronger interest
- Leave the home during showings whenever possible
- Buyers feel more comfortable exploring and asking questions
- Keep surfaces tidy and beds made
- Do a quick walkthrough before leaving
-Think of your home as “show-ready” at all times
What updates actually add value when it’s time to sell? Only the ones buyers want and are willing to pay for. Functional improvements usually deliver a better return than cosmetic ones, and neutral choices appeal to more buyers than bold or unusual designs. Keep in mind that trends and personal taste can limit appeal—especially when it comes to strong colors.
Which updates will add the most value to your home?
Updates that add the most value to your home are those that improve functionality, condition, and broad buyer appeal. Kitchen and bathroom updates typically offer the strongest return, especially when they are clean, neutral, and well-maintained rather
than overly customized. Fresh paint in neutral colors, updated flooring, improved lighting, and enhanced curb appeal also make a strong impact. Buyers value homes that feel move-in ready, so addressing deferred maintenance—such as roofing, HVAC, or windows—often adds more value than cosmetic upgrades alone.
Whether you’re buying your first home or preparing to sell, Morgan Rice is ready to help. Reach out today to start a conversation and experience a real estate process built around your needs.
